ILLUSTRATED WITH
EXAMPLES
(Examples are taken from copyright materials on internet;
therefore it may be fine to view these examples but may not be appropriate to
copy or to use them. Analysis of these examples are views of the author
and may not necessarily be in line with views of the owners of the examples)
Considerations on Brochure
Design are specific to the purpose of the brochure. However, here is an attempt
to put up some important points one may in general like to consider while
planning to design a brochure.
1. Clear and unambiguous
depiction of the Theme
A good brochure should
convey the theme in the clear and unambiguous way. Following examples
illustrate the point:-
Examples:-
The
above brochure of Phillips Taylor Brown (http://www.ptb.co.uk/) seems to demonstrate
the theme of the IT Support Services company as something meaning to be : "Seamless
Synchronization with Client (Technologies) to yield Enhanced Performance
following the Industry Standard Best Practices"
Theme
appears to be something like: 'Committed for the sake of Nature'
Theme
appears to be:close to 'Save Precious Water'
2. Emphasis on Visuals
In many good brochures, much of
the message is conveyed by visuals, only little written text is used to
precisely put the key points and to display critical information needed by
target audience.
Example:-
3. Catchy Tag Lines
In general brochures contain
catchy tag lines to give the message in short and effective way. In the
following art related brochure, a few tag lines suggest about - what exactly
the art is going to make the target audience feel like?
Example:-i. http://www.behance.net/gallery/Saint-Louis-Ballet-Company-aABallet-Is-Here/756265
Tag
Lines:
Ballet
is here, see where we can take you.....
Ballet
is passion.... Summer Season
Ballet
is Adventure, Novelty, Prestige, Invention, Passion.....
Above
Tag Lines, seems to convey - "Taking Ballet Dance lovers to a different
world, where they will explore new horizons in dancing and have a fulfilling
experience"
4. Display of promoters,
associated groups, accredited certificates
Presence of ‘Logos of Associated
Groups’ are prominently displayed in good brochures to highlight the groups supporting
the cause . Display of certifications adds to credibility and quality. This can be seen in the following
examples....
Examples:
(Select 'Full Screen' options)
5. Showcase of Excellence / Show Unique Attributes
Generally Brochures Showcase
the Excellence through highlighting key points expected to be appreciated by target audience like -> Unique Attributes / Wider Reach /
Progressive Excellence / Achievements / Progress / Growth / Evolution / How
things got shaped, what lies ahead…..
Examples:
6. Professional
Photography
Good use of photography can
play a critical role in brochure design. At times professionally taken Pictures
(and at times Use of Black and White Pictures or a Meaningful Painting) can create
a big impact…
Examples:
Good Use of Black and White
Photography, Painting and meaningful Picture of ancient devine sculpture in
Yoga related Brochure:-
i. http://www.dakinigraphics.com/port_coll_yoga.htmii.
Good use of photography:
ii. http://queenslandballet.com.au/assets/files/Attend/QB_Season_2012_Brochure.pdf
7. Brochure with Pocket
Brochure with Pockets are
considered to be much popular with the audience / Pockets also facilitate
providing a related CD/DVD / Feedback form….
Example:
i. http://www.stevenjoniak.com/hsbc-del-sorbo-group-brochure/hsbc-brochure2/
8. Brochure Folding
Styles
Brochure Folding Styles should also be considered among other attributes of Brochure Design
Example:
i. http://www.essence.co.in/brochure_1.html
9. Cover Page and
Background Images
A self explanatory Cover
Page and an attractive Background Images can make a big difference.
Examples:
Background:-
i. http://ringvemedia.com/ii. http://www.123rf.com/stock-photo/brochure_background.html
Cover Page:-
10. Internet Presence in
Contact Details
Expectations for internet
presence are high from net savvy audience. It may be good to have complete
contact details explicitly showing presence on the internet, which may include:-
i)
E-mail
ii)
Web-Site
iii)
Social Networking sites like - Pinterest / Twitter
/ Facebook / LinkedIn
iv)
Blog
(ALL THE WEB-SITES MENTIONED IN THE POSTING WERE LAST ACCESSED ON 26 AUG 2012)
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